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The telecommunications market in Samoa is fully liberalised. Its incumbent has had competition from privatised government department CSL since 2004, and regional mobile carrier Digicel since 2006. In 2011, the country's incumbent SamoaTel was sold to Spanish-owned BlueSky - then in 2016 BlueSky was acquired by Fiji's ATH. BlueSky Samoa re-branded as Vodafone Samoa in 2020. Through telecommunications partner Huawei, the government of Samoa operates its own fixed and mobile network independent to the three carriers.

Samoans have access to fixed and mobile telephony, fixed wired and WiMax broadband, metro WiFi coverage, and mobile broadband. BlueSky Vodafone customers have access to twenty four channels of IPTV delivered over broadband.

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That changed significantly with the arrival of the Hawaiki Cable in American Samoa, and the Tui Samoa Cable in Apia. These two cables offer diverse high-speed routes for Samoan carriers to access the global Internet. A third cable project, Manatua, stands to add additional redundancy, linking Samoa to Tahiti (then Hawaii) via the Cook Islands, and the Manatua cable to Tahiti.