The telecommunications market in Samoa is fully liberalised. Its incumbent has had competition from privatised government department CSL since 2004, and regional mobile carrier Digicel since 2006. In 2011, the country's incumbent SamoaTel was sold to Spanish-owned BlueSky - then in 2016 BlueSky was acquired by Fiji's ATH. BlueSky Samoa re-branded as Vodafone Samoa in 2020. Through telecommunications partner Huawei, the government of Samoa operates its own fixed and mobile network independent to the three carriers.

Samoans have access to fixed and mobile telephony, fixed wired and WiMax broadband, metro WiFi coverage, and mobile broadband. Vodafone customers have access to twenty four channels of IPTV delivered over broadband.

Until 2018, Samoa was severely constrained in their submarine cable capacity. They were connected by SAS, a modern submarine fibre optic cable to American Samoa, but had few options from there, as the ASH cable available from American Samoa was at capacity.

That changed significantly with the arrival of the Hawaiki Cable in American Samoa, the Tui Samoa Cable in Apia, and the Manatua cable to Tahiti.